The American Speech-Language-Hearing Association (ASHA) developed four video public service announcements that urge people to protect their hearing when listening to personal, portable music players like iPods. Watch the ads by clicking on the links to the right.
Set in a fictionalized tattoo parlor, the spots use humor to show the consequences of listening to MP3 players too loudly. One character receives the wrong tattoo because both he and the tattoo artist have damaged their hearing by listening to music set at a too-high volume.
The PSAs are the latest addition to ASHA's award-winning public education campaign, "America: Tuned in Today...But Tuned Out Tomorrow?," about the potential risk of hearing loss from unsafe usage of personal audio technology.
